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Narrative Organizations de Christine Erlach

Narrative Organizations: Management for Professionals

Autor Christine Erlach, Michael Müller
en Limba Engleză Hardback – 28 iul 2020
This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation.

By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future.

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Specificații

ISBN-13: 9783662614204
ISBN-10: 3662614200
Pagini: 236
Ilustrații: X, 223 p. 36 illus., 8 illus. in color.
Dimensiuni: 160 x 241 x 19 mm
Greutate: 0.47 kg
Ediția:1st ed. 2020
Editura: Springer
Colecția Management for Professionals
Seria Management for Professionals

Locul publicării:Berlin, Heidelberg, Germany

Cuprins

Introduction: Storytelling, Storylistening, and the Stories About Your Boss.- PART I: THE NARRATIVE SIDE OF ORGANIZATIONS.- Stories: What Organizations Are Made Of.- The Cartography of Narrative Organizations.- Why the Future Belongs to Narratively Competent Organizations.- INTERMEZZO: CLEARINGS IN THE JUNGLE OF NARRATIVE TERMS.- PART II: CHANGE, TRANSFORMATION, AND RENEWAL.- Rabbit Holes to Narrative Organizations.- Narrative Interviews: The Big Stories.- The Storylistening Workshop: Sharing Experiences.- Event Curve: Identifying Central Experiences.- Learning Histories: Learning from Multiple Perspectives.- Core Story: Finding a Common Denominator.- Case Study: Storytelling in the Press and Public Relations at Porsche AG.- Narrative System Map: Analyzing the Culture of Organizations.- Case Study: Narrative Knowledge Transfer with Leaving Experts.- Actants: Establishing the Field of Relational Forces.- Springboard Story: Using Stories to Win Over People.- 90 Second Backstory: Saying aLot in a Short Time.- Working with Metaphors: Building Parallel Worlds.- Case Study: Storytelling for Urban Development in Bad Bergzabern.- Narrative Change Architecture: Making Change Accessible.- Narrative Strategy Development: Narrating the Path toward the Future.- Case Study on Future Stories: A Narrative Change Process at the Vorarlberger Kinderdorf.- Epilogue: Five First Steps to Become a Narrative Organization.- The Elixir: Seven Classics on the Narrative Perspective.

Notă biografică

Prof. Dr. Michael Müller ist mit gleichermaßen theoretischem wie praktischem Know-how seit Jahren einer der führenden Experten für narrative Methoden im Managementbereich. Durch seine Expertise verhilft er Unternehmen und Workshop-Teilnehmenden zur Entdeckung ihrer eigenen Unternehmensgeschichten und damit zur Optimierung von Veränderungsprozessen und ganzheitlich integrierter Kommunikation. Nach beruflichen Stationen bei Siemens und ProSieben entdeckte er schon in den 90er Jahren die Kraft des Erzählens für Unternehmen und entwickelte zahlreiche wirkungsvolle narrative Methoden. Der promovierte Germanist ist ausgebildeter systemischer Coach und Berater und leitet neben seiner Professur an der Hochschule der Medien das "Institut für Angewandte Narrationsforschung (IANA)". Seine Bücher zur narrativen Herangehensweise an Organisationen sind mittlerweile Grundlagenwerke in der immer größer werdenden Community von narrativ arbeitenden BeraterInnen. Gemeinsam mit ChristineErlach leitet er die erste europäische Fortbildung mit Hochschulzertifikat zur "Narrativen Organisationsberatung".
Christine Erlach (Dipl.-Psych.) gehört zu den Pionieren der narrativen Arbeit in Unternehmen im deutschsprachigen Raum. Während ihrer Tätigkeit als wissenschaftliche Mitarbeiterin an der LMU München forschte sie über narrative Methoden im Unternehmenskontext. Als Gründerin des Beratungsunternehmens NARRATA Consult setzte sie bereits in den 90ern narrative Methoden in Organisationen ein, um verborgene Wissensschätze, Werte und Haltungen zu heben und nutzbar zu machen. Sie ist Expertin für Wissenstransfer bei ausscheidenden Experten, erfahrene Beraterin und Coach in Transformationsprozessen in Unternehmen und Trainerin für narrative Methodenkompetenz und Storytelling. In zahlreichen Veröffentlichungen trug sie seit der ersten Stunde von Storytelling in Deutschland zu dessen Bekanntheitsgrad bei und gibt ihre Erfahrungen in Seminaren und Lehraufträgen an Organisationen und Studierende weiter. Gemeinsam mit Michael Müller leitet sie die erste europäische Fortbildung mit Hochschulzertifikat zur "Narrativen Organisationsberatung". Die Gastautorin Dr. Karin Thier ist "Storytelling in Unternehmen"-Pionierin der ersten Stunde. Mit NARRATA Consult gründete die promovierte Medienpädagogin ein Beraternetzwerk, welches sich auf den Einsatz von Storytelling und die Entwicklung von narrativen Managementmethoden spezialisiert hat.

Textul de pe ultima copertă

This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation.

By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future. 

Caracteristici

Introduces the narrative approach to all management functions Demonstrates the methods and implementation of narratives Uses a practical viewpoint including the C-suite motivations