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Naming Rights

Autor Terry Burton
en Limba Engleză Hardback – aug 2008
This book examines emerging trends that impact the market rate/ask amount for naming opportunities--both in the for-profit and nonprofit worlds. It includes pertinent benchmarking data based on real-world examples, extensive tables of information offering comparative data to peer organizations, and a collection of sample documents, and much more.
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Specificații

ISBN-13: 9780470230633
ISBN-10: 0470230630
Pagini: 256
Dimensiuni: 157 x 235 x 18 mm
Greutate: 0.53 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Nonprofit Sector: university / college presidents, chancellors, provost’s office, deans, advancement / development officers and staff, executive directors of nonprofit organizations, board members of nonprofit organizations. Private Sector: fundraising consultants, financial services management & advisors.