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Multimedia Comprehension

Autor Wolfgang Schnotz
en Limba Engleză Paperback – 23 feb 2023
Multimedia messages use combinations of texts, pictures, maps, and graphs as tools for communication. This book provides a synthesis of theory and research about how people comprehend multimedia. It adopts the perspectives of cognitive psychology, semiotics, anthropology, linguistics, education, and art. Its central idea is that information displays can be categorized into two different but complementary forms of representations, which service different purposes in human cognition and communication. Specific interaction between these representations enhances comprehension, thinking, and problem solving, as illustrated by numerous examples. Multimedia Comprehension is written for a broad audience with no special prior knowledge. It is of interest to everyone trying to understand how people comprehend multimedia, from scholars and students in psychology, communication, and education, to web- and interface-designers and instructors.
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Specificații

ISBN-13: 9781009303231
ISBN-10: 1009303236
Pagini: 246
Dimensiuni: 154 x 226 x 15 mm
Greutate: 0.34 kg
Editura: Cambridge University Press
Locul publicării:New York, United States

Cuprins

1. Introduction; 2. A short history of multimedia sign systems; 3. Basic forms of representations; 4. Comprehension of text; 5. Comprehension of pictures; 6. Integrative comprehension of texts and pictures; 7. Quasi-Symbolic relations between text and picture comprehension; 8. Beyond comprehension: multimedia in thinking and problem solving; 9. Practical implications; Concluding remarks.

Descriere

A systematic synthesis of research and theory on how people comprehend text and pictures as communication tools.