Tormented as a child for being dark-skinned and the son of a womaniser who deserts his family regularly, Ken Ferguson longed for that feeling of being loved. He promised himself that he wouldn't be a manipulating, deceitful man like his father, but after he is cheated on and dumped by the girl he thought he would one day marry, he begins his transformation. Fueled by anger and tired of being the 'nice guy,' Ken drowns himself in one-night stands, threesomes, and affairs with married women, sleeping with one conquest after another. His philosophy is: No commitment, no attachments.