Monopoly Television: Mtv's Quest To Control The Music

en Limba Engleză Hardback – 27 aug 2019

In August 1981, Music Television?now popularly known as MTV?was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and

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Specificații

ISBN-13: 9780367316914
ISBN-10: 0367316919
Pagini: 304
Dimensiuni: 152 x 229 x 23 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Cuprins

Constructing Video Dreams: Music Video in a Commercial Culture -- Part 1 The Historical Development of the Music Video Business -- The Early Years of Music Video -- The Growth of Other Video Music Program Services -- Monopoly TV: A History of MTV's Anticompetitive Practices -- MTV and the Globalization of Popular Culture -- MTV's Corporate Intrigue and Sagging Ratings -- Part 2 The Structure of the Music Video Business: Forces That Shape Music Clips -- The Record Companies' Role in Video Music Production and Distribution -- Video Clip Producers and Directors -- MTV as Gatekeeper and Censor -- MTV, Music Video, and Creative Expression

Notă biografică

Jack Banks is assistant professor of communication at the University of Hartford.

Descriere

This book examines the historical development of music video as a commodity and the established structure for the production, distribution, and exhibition of music video with special emphasis on the premiere music channel, Music Television (MTV).

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