"Great insight into Chinese culture and way of thinking" - Shanghai Daily. "A must read before meeting your next Chinese contact" - La Tribune Newspaper. "Full of humor, but built on true stories, this guide has real educational value for Western businessmen" - Les Carnets du Business. "An invaluable tool to understand the Chinese mind-set and an indispensable travelling companion" - Pierre Shan, former CEO of Onduline China. In China, "Saving Face" is paramount. But what exactly is it? What does it mean for the Chinese? What are its deep implications in business? This book provides an in depth understanding of an essential part of every social interaction in China: saving and losing face. It gives valuable tips on how to build good business relationships and develop efficient communication skills with the Chinese. It covers many topics from understanding the subtleties of position within the Chinese social hierarchy, the dos and don'ts of eating and drinking with the Chinese, the importance of choosing the right gifts and much more... Its contains many real life anecdotes and experiences shared by both Chinese and Westerners (Europeans and Americans), collected and analyzed over several years of interviews and research. The advice given is straightforward and easy to apply in daily life and in business.