Moderating Focus Groups
Autor Thomas L. Greenbaumen Limba Engleză Hardback – 18 noi 1999
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 979.52 lei 43-57 zile | |
| SAGE Publications – noi 1999 | 979.52 lei 43-57 zile | |
| Hardback (1) | 1408.11 lei 43-57 zile | |
| Sage Publications, Inc – 18 noi 1999 | 1408.11 lei 43-57 zile |
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Specificații
ISBN-13: 9780761920434
ISBN-10: 0761920439
Pagini: 264
Dimensiuni: 157 x 235 x 19 mm
Greutate: 0.54 kg
Ediția:1
Editura: Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
ISBN-10: 0761920439
Pagini: 264
Dimensiuni: 157 x 235 x 19 mm
Greutate: 0.54 kg
Ediția:1
Editura: Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
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Recenzii
"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books."
Cuprins
Introduction
The Focus Group Methodology
Focus Groups Versus One-on-One ( In-Depth ) Interviews
Role of the Moderator
The Characteristics of a Successful Moderator
Preparation for Moderating
Recruiting Participants
Pre- and Post-Group Briefing
The Discussion Guide
External Stimuli
The Moderator Report
Moderating Fundamentals
Advanced Moderating Techniques
Unique Moderating Situations
Moderating Focus Groups Internationally
Building a Business Moderating Focus Groups
Pricing Focus Groups
The Focus Group Methodology
Focus Groups Versus One-on-One ( In-Depth ) Interviews
Role of the Moderator
The Characteristics of a Successful Moderator
Preparation for Moderating
Recruiting Participants
Pre- and Post-Group Briefing
The Discussion Guide
External Stimuli
The Moderator Report
Moderating Fundamentals
Advanced Moderating Techniques
Unique Moderating Situations
Moderating Focus Groups Internationally
Building a Business Moderating Focus Groups
Pricing Focus Groups
Descriere
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.