The worst outcome for an entrepreneur contrary to popular belief is not failure but mediocrity. Why? Because failure allows you to move on without delusions. Failing results indicate that what you are doing at a particular moment in time is not working. It does not necessarily mean that it will never work (although this may be case), but it means that you have to make the necessary adjustments in order for it to work or you must scrap what you're doing all together and start over. Failure let's you move on and it allows you if you are persistent enough to eventually win. However, mediocrity is completely different. Mediocrity stalls you at the gate and if you analyze it closely keeps you from reaching your potential. With mediocrity you are getting marginal results at best, but you are not on an upward trajectory and in fact you are literally moving sideways going nowhere fast. You are like that proverbial hamster running in a wheel. If you view mediocrity any other way than this you become delusional. You fall into the trap of believing that small thinking will yield big results. It will not. In fact, mediocrity never wins. In his book entitled Mediocrity Never Wins: The Entrepreneur's Guide to Achieving Big Profitable Results by Thinking Big author and serial entrepreneur Omar Johnson shows you step by step how you must think and act in order to yield incredible and profitable results as an entrepreneur. If you are stuck in the quagmire of mediocrity or you simply want to reprogram your thinking to achieve an incredible outcome for your particular business then this book and its contents are the ultimate guide for you.