IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS?Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's media relations, industry experts offer "been there/done that" tips, resources and guidelines on how to: •Make influential connections•Become sound-bite savvy•Endear yourself to reporters•Survive awkward moments•Use social media wisely•Manage a cost-effective campaignLooking for that portal to media magic? It's right here in your hands.