Cantitate/Preț
Produs
Total produse
Vezi coșul
Media Economics, Second Edition de Alan B. Albarran

Media Economics, Second Edition

Autor Alan B. Albarran
en Limba Engleză Paperback – feb 2002

The economic principles of print, film, and recording media

Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the history of the industry. This book takes you inside to show you the economics at the heart of the media.

Citește tot Restrânge

Preț: 46705 lei

Preț vechi: 60656 lei
-23%

Puncte Express: 701

Carte tipărită la comandă

Livrare economică 06-20 octombrie

Livrare prin curier în România Termenul estimat este afișat lângă disponibilitate.
Transport gratuit pentru acest produs Plată online sau ramburs, în funcție de opțiunile comenzii.
Retur gratuit în 14 zile Comandă securizată și suport în română.
 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă

Specificații

ISBN-13: 9780813821245
ISBN-10: 081382124X
Pagini: 240
Dimensiuni: 152 x 229 x 14 mm
Greutate: 0.4 kg
Ediția:2. Auflage
Editura: Wiley
Locul publicării:Hoboken, United States

Notă biografică

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton and Editor of the Journal of Media Economics.

Cuprins

Preface vii

I. Introduction

1. Why Study Media Economics? 3

II. Principles of Media Economics

2. Economic Concepts 13

3. Understanding the Market 26

4. Evaluating Media Markets 42

III. The Broadcast, Cable and Satellite Television and Internet Industries

5. The Radio Industry 59

6. The Television Industry 72

7. The Cable and Satellite Television Industries 86

8. The Internet Industry 102

IV. The Motion Picture and Recording Industries

9. The Motion Picture Industry 119

10. The Recording Industry 132

V. The Print Industries

11. The Newspaper Industry 147

12. The Magazine Industry 161

13. The Book Industry 172

VI. Media Economics Research

14. Issues in Media Economics Research 187

VII. Supplements

Appendix A Reference Sources for Media Economics Research 197

Appendix B Commonly Used Financial Ratios 207

Glossary of Key Terms 209

Index 217