Through examples and exercises, this handy student guide teaches methods for sampling, data gathering, developing questionnaires, reliability and validity, and quantitative and qualitative measurement. In addition, the book explains the use of quality improvement tools and techniques in measurement. It will be invaluable on any graduate statistics course, and particularly for those in business administration and management. `The author uses plenty of examples and the text is well written and easy to understand. The exercises at the end of each chapter are particularly useful' - David J Solomon, Michigan State University