Today's politics features a wealth of public opinion polling, but at the cost of suspicion and skepticism. Using recent, hot-button issues as case studies, Adam Simon discusses the science of polling in today's politics, laying the fundamentals of public opinion research, and advocating that poll results meet the standard for mass informed consent and should play a larger role. Mass Informed Consent will be of special interest to students of public opinion, political behavior, media and politics, interest group politics, and political communication