Marketing Strategy
Autor Jenna Tiffanyen Limba Engleză Hardback – 25 mai 2021
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|---|---|---|
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| Kogan Page – 3 oct 2025 | 297.22 lei 3-5 săpt. | +28.30 lei 6-12 zile |
| Kogan Page – 25 mai 2021 | 299.22 lei 3-5 săpt. | +35.58 lei 6-12 zile |
| Hardback (2) | 431.71 lei 6-8 săpt. | |
| Kogan Page – 28 oct 2025 | 431.71 lei 6-8 săpt. | |
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Specificații
ISBN-13: 9781789667431
ISBN-10: 1789667437
Pagini: 320
Dimensiuni: 161 x 240 x 25 mm
Greutate: 0.88 kg
Editura: Kogan Page
ISBN-10: 1789667437
Pagini: 320
Dimensiuni: 161 x 240 x 25 mm
Greutate: 0.88 kg
Editura: Kogan Page
Cuprins
Chapter - 00: Introduction; Chapter - 01: What is strategy?; Chapter - 02: Scenario - Establishing the current situation; Chapter - 03: Targets - Setting objectives; Chapter - 04: Reach - Researching your customers; Chapter - 05: Awareness - Planning your marketing campaign; Chapter - 06: Tactics - Selecting the right channels; Chapter - 07: Execution - Implementing your marketing strategy; Chapter - 08: Generate - Tracking the results; Chapter - 09: Yield - Analysing your strategy's success; Chapter - 10: Common pitfalls in marketing strategy; Chapter - 11: Glossary; Chapter - 12: Further resources;
Descriere
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Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.
Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.