Marketing Communications
Autor John Eganen Limba Engleză Hardback – 13 ian 2023
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.
This fourth edition:
- Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
- Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
- Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics
John Egan is Professor of Marketing at Regent’s University, London.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 408.75 lei 3-5 săpt. | +34.02 lei 7-13 zile |
| SAGE Publications – 13 ian 2023 | 408.75 lei 3-5 săpt. | +34.02 lei 7-13 zile |
| Hardback (1) | 911.72 lei Precomandă | |
| SAGE Publications – 13 ian 2023 | 911.72 lei Precomandă |
Preț: 911.72 lei
Preț vechi: 1371.85 lei
-34% Precomandă
161.38€ • 188.54$ • 140.06£
Carte nepublicată încă
Specificații
ISBN-10: 1529781205
Pagini: 520
Dimensiuni: 189 x 246 mm
Greutate: 1.07 kg
Ediția:Fourth Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
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Cuprins
Marketing Communications: Past and Present
Marketing Communications Theory
Buying Behaviour
Brand Communications
Managing Campaigns, Media Planning and Research
Marketing Communications Strategy and Planning
Understanding Marketing Research
Campaign Tactics and Management
Campaign Media and Media Planning
Marketing Communications Mix and Omni-Channels
Advertising
The Internet and the Growth of Digital Marketing
Social Media
Sales Promotion
Public Relations and Corporate Communications
Sponsorship & Product Placement
Personal Selling, Point of Sale, Supportive Communications and Direct Marketing
Employer/Employee Branding and Internal Communications
Marketing Channels and Business-to-Business Communications
Industry and Ethics in a Global Context
Global Marketing Communications
Ethical Marketing and the Regulatory Environment
The Communications Industry
Notă biografică
Professor John Egan, is Head of the Department of Marketing at Regent¿s University, London. He is Chair of the Academy of Marketing, the major UK academic marketing organisation, and Chair of the Learning Advisory Group, formally the Senate, of the Chartered Institute of Marketing. He is a Chartered Marketer, a Fellow of the Higher Education Academy and a Freeman of the Worshipful Company of Marketors.
Professor Egan has a long publishing career and is the Editor of The Marketing Review and on the editorial boards of the European Journal of Marketing, the Journal of Political Marketing and Marketing, Intelligence & Planning. He has authored books on Marketing Communications and Public Relations and his textbook `Relationship Marketing¿ is now in its fourth edition and has been translated into Russian, Simple Chinese and Mandarin.
He entered academia in 1997 following a career in luxury retailing initially with American Department Stores and later with Mappin & Webb, Crown Silversmiths, and Garrard, Crown Goldsmiths. Prior to his appointment at Regent¿s University Professor Egan was at London South Bank University where, in addition to his academic marketing responsibilities, he was Faculty Director of Marketing and External Communications responsible for all aspects of marketing in the Faculty.