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Managerial Economics de Thomas J. Webster

Managerial Economics

Autor Thomas J. Webster
en Limba Engleză Hardback – 30 iul 2003
Managerial economics is the application of economic theory and quantitative methods (mathematics and statistics) to the managerial decision-making process. This book will appeal to students with limited prior training in economics and quantitative methods. It assumes that students will have had mathematics training at least through pre-calculus and that they have had a course in elementary statistics. It also expects students to have had an undergraduate course in intermediate microeconomics.

The book includes these features:
* An Online Instructor's Manual
* An Online Study Guide
* A problem-solving approach to the study of managerial economics that combines the features of a standard managerial economics textbook with those of a separate study guide.
* A method for helping business students develop the analytical skills necessary for success in the study of managerial economics, finance, and management.
* A more extensive review of mathematical techniques than most comparable textbooks.
* A separate chapter on game theory, including:
* Noncooperative, simultaneous-move, one- shot games
* Cooperative, simultaneous-move, infinitely- repeated games (including collusions, cheating rules, and determinants of collusive agreements)
* Cooperative, simultaneous-move, finitely- repeated games
* Focal-point equilibria
* Multistage games
* Bargaining with and without symmetric and asymmetric impatience
* A chapter on the time value of money and capital budgeting
* The accentuation of risk, uncertainty, and the economics of information throughout

Book Hooks:
* Practice oriented, avoiding complex theoretical explanations with cumbersome notation
* Problems are included in each section and are made integral to learning and understanding subjects
* Math review uses economic relationships instead of general notation
* Excellent balance among motivation, theory, and examples
* Clear exposition

Key Features:
Emphasizes utility and applicability, not innovation
Chapters conclude with:
* chapter review
* key terms and concepts
* chapter questions
* chapter exercises
* selected readings
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Specificații

ISBN-13: 9780127408521
ISBN-10: 0127408525
Pagini: 756
Ilustrații: Approx. 250 illustrations
Dimensiuni: 157 x 235 x 45 mm
Greutate: 1.18 kg
Ediția:New.
Editura: Academic Press Inc

Public țintă

MBA and uper division undergraduate business students

Cuprins

Introduction. Introduction to Mathematical Economics. The Essentials of Demand and Supply. Additional Topics in Demand Theory. Production. Cost. Profit and Revenue Maximization. Market Structure: Perfect Competition and Monopoly. Market Structure: Monopolistic Competition. Market Structure: Duopoly and Oligopoly. Pricing Practices. Capital Budgeting. Introduction to Game Theory. Risk and Uncertainty. Market Failure and Government Intervention.

Descriere

Descriere de la o altă ediție sau format:
Each year, thousands of businesses file for bankruptcy protection because managers fail to efficiently organize the company's operations, misread market trends, pay inadequate attention to product quality, or misinterpret the activities and intentions of rival companies. Perhaps they fail to formulate optimal advertising or financing strategies, procure raw materials and components at least cost, or provide adequate incentives to motivate workers to put forth their best efforts. Managerial economics is the application of economic principles to topics of concern to managers.

This textbook develops a framework for predicting managerial responses to changes in the business environment. It combines the various business disciplines with quantitative methods to identify optimal solutions to more efficiently achieve a firm's organizational objectives. The topics discussed in this textbook are readily accessible to students with a background in the principles of microeconomics and business mathematics. The selection and organizations of topics makes the textbook appropriate for use in a wide range of curricula by students with different backgrounds.

Recenzii

The bridge between microeconomic theory and business behavior is well paved. Thomas Webster's book is well-written, and the signposts from one topic to another are clearly visible. Students will appreciate the clear prose and interesting examples. Highly recommended.
Traditional microeconomics textbooks have lost their appeal because of the increasing interaction among the different approaches to the individual behavior of Economic Agents.
Webster's textbook summarizes the right tools at the right place, in a really integrated shape, for a new global view of the whole issue.