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Managerial Economics de Lila J. Truett

Managerial Economics

Autor Lila J. Truett, Dale B. Truett, Truett J. Lila
en Limba Engleză Paperback – 4 ian 2006
Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet.
  • Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization.
  • Shows how real-world firms have addressed issues discussed in the book.
  • Emphasizes the global aspects of managerial economics and its application in the international marketplace.
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Specificații

ISBN-13: 9780470009932
ISBN-10: 0470009934
Pagini: 772
Dimensiuni: 191 x 235 x 41 mm
Greutate: 1.41 kg
Ediția:8. Auflage
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Managers and financial professionals.

Notă biografică

Lila J. Truett is the author of Managerial Economics: Analysis, Problems, Cases, 8th Edition, published by Wiley. Dale B. Truett is the author of Managerial Economics: Analysis, Problems, Cases, 8th Edition, published by Wiley.

Cuprins

Part 1 The Firm and Its Environment
1 Introduction, Basic Principles, and Methodology 1
2 Revenue of the Firm 33
3 Demand Analysis and Estimation 98
4 Economic Forecasting 142
Part 2 Production, Cost, and Profit Maximization
5 Production Analysis 176
6 Cost of Production 220
7 Profit Analysis of the Firm 279
Part 3 Markets and The Behavior of The Firm
8 Perfect Competition and Monopoly: the Limiting Cases 346
9 Monopolistic Competition and Oligopoly 375
10 Games, Information, and Strategy 419
11 Topics in Pricing and Profit Analysis 451
12 Factor Markets and Profit-Maximizing Employment of Variable Inputs 514
Part 4 Analysis of Project Decisions
13 Fundamentals of Project Evaluation 553
14 Risk in Project Analysis 585
Part 5 The Firm and The Public Sector
15 Economics of Public Sector Decisions 623
16 Legal and Regulatory Environment of the Firm 652

Descriere

Shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. This eighth edition walks readers step-by-step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization. It also shows how real-world firms have addressed issues.