Businesspeople are taught to make decisions with facts and logic and to avoid emotional bias. But according to the latest research, people almost never decide rationally, despite thinking that they do. Human experience carries an emotional charge - and when people try to deny what emotions are telling them, they're losing what they've learned from the past. Charles Jacobs shows that understanding the lessons of neuroscience can help create better strategies, inspire people to maximise their potential and overcome the biggest hurdles to improve business performance.