Management Consultancy: How to Win
Autor Peter Crossen Limba Engleză Paperback – 31 iul 2025
Yet theory will only take you so far. A key element of the book is learning from consultancy engagements and the problems common to all consultants, irrespective of the location or culture in which they work. The reader learns from real-life situations faced by consultancies from the largest international names to solopreneurs.
This is an essential guide for aspiring, junior, and mid-level career consultants, including those aiming to become Certified Management Consultants or gain the UK’s Chartered Management Consultant status or equivalents elsewhere. Those on executive education programmes or studying business and management at the postgraduate levels will also value its deft mixture of theory and practice.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 312.53 lei 3-5 săpt. | +25.51 lei 10-14 zile |
| Taylor & Francis – 31 iul 2025 | 312.53 lei 3-5 săpt. | +25.51 lei 10-14 zile |
| Hardback (1) | 1019.99 lei 6-8 săpt. | |
| Taylor & Francis – 31 iul 2025 | 1019.99 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781032790831
ISBN-10: 1032790830
Pagini: 262
Ilustrații: 42
Dimensiuni: 174 x 246 x 14 mm
Greutate: 0.48 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1032790830
Pagini: 262
Ilustrații: 42
Dimensiuni: 174 x 246 x 14 mm
Greutate: 0.48 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate, Professional Practice & Development, Professional Training, and Undergraduate AdvancedNotă biografică
Peter Cross is an experienced international management consultant who advises organisations of all kinds on achieving successful change.
Cuprins
Introduction Chapter 1: Grasping the Basics Chapter 2: Creating a Consultancy Service Chapter 3: Developing a Consultancy Service Offer Chapter 4: Talent: Who Will Deliver the Service for Us? Chapter 5: Marketing and Promotion: What Do We Have to Do to Engage with Our Market? Chapter 6: Sales. How Will We Turn Our Market into Our Clients? Chapter 7: Engagement Delivery. What Should We Do to Keep Our Clients Happy? Chapter 8: Consultancy Practice Management. How Should We Organise Ourselves? Chapter 9: Methodologies and Tools. Whose Thinking Should We Use? Chapter 10: The Future Market for Consultancy. How Is Client Motivation for Buying Consultancy Changing? Index
Descriere
Management Consultancy: How to Win is a practical guide for both those new to consultancy and experienced consultants seeking formal accreditation. A key element of the book is learning from consultancy engagements and the problems common to all consultants, irrespective of the location or culture in which they work.