Making Technology Investments Profitable
Making Technology Investments Profitable, Second Edition is the go-to resource that CIOs, CFOs, business unit heads, program directors, and solution design managers can use to be more assured that "expected ROI" becomes "realized ROI" for important IT-enabled investments.
Research shows that over 76% of IT programs fail to achieve their promised ROI. Most of this shortfall can be prevented when senior leaders champion a disciplined focus for finding and stopping these avoidable value leaks.
Examples of common, but preventable, value leaks explained in this book include:

• Hidden benefits that are overlooked when building the business case
• Valid benefits that are excluded by hyper-conservative managers who misunderstand enterprise needs
• Omission of crucial intangible (soft) benefits that can make or break the investment's appeal
• Legitimate benefits that are rejected due to poor explanations in the business case
• Expected value that never occurs because no one was held accountable to make it happen
• Design decisions that unintentionally optimize low value capabilities
• Scope control decisions that ignore the value implications of choices available
• Rollout sequencing and priorities that disregard impacts on value achievement

A centerpiece of this second edition is a powerful, self-administered Value Practices Audit for rapidly detecting if major value leaks are a problem in your organization. In addition, over thirty "quick wins" are highlighted for rapidly halting, or preventing, ROI shortfalls.
Because the typical root cause of major value leaks is senior management's lack of awareness of the problem and/or the solution, this Second Edition explains how the mind-sets of enterprise leaders can be enlightened, so that critical programs are not only "on time" and "on budget," but most importantly, "on value."
Recognizing this value realization journey as the largest, most undermanaged component of a program's business success, Making Technology Investments Profitable, Second Edition offers an abundance of proven, easily applied tools, tips, and techniques for maximizing the value of IT-enabled investments.