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Making Strategy: Mapping Out Strategic Success de Fran Ackermann

Making Strategy: Mapping Out Strategic Success

Autor Fran Ackermann, Colin Eden
en Limba Engleză Hardback – 23 aug 2011

Considerăm că expertiza academică și practică a autorilor Fran Ackermann și Colin Eden conferă acestui volum o autoritate incontestabilă în domeniul managementului strategic. Fran Ackermann, cu o carieră marcată de peste 150 de studii de specialitate și o prezență constantă în școli de business de prestigiu precum Strathclyde sau Grenoble, aduce în Making Strategy un echilibru rar între rigoarea teoretică și aplicabilitatea imediată. Subliniem faptul că acest text nu este o simplă expunere de concepte, ci un ghid de intervenție organizațională rafinat prin decenii de consultanță la nivel înalt.

Structura volumului este riguros organizată în jurul a patru piloni strategici: gestionarea problemelor critice, stabilirea scopului organizațional (aspirational goals), protejarea și exploatarea punctelor forte distinctive și managementul proactiv al părților interesate. Fiecare dintre acești piloni este însoțit de secțiuni de tip „forum”, care ghidează managerii în facilitarea grupurilor și în negocierea consensului. Această abordare transformă strategia dintr-un document static într-un proces social dinamic. În contextul operei autorului, Making Strategy rafinează tehnicile de „causal mapping” explorate în Visible Thinking, oferind un cadru mult mai vast pentru succesul strategic.

Complementar volumului Making Your Strategy Work de Chris Outram, care se concentrează masiv pe execuția post-formulare prin prisma liderilor executivi, lucrarea de față acoperă zona critică a negocierii și construcției strategiei în echipe diverse. În timp ce alte lucrări din categoria Strategy Process tind spre analize pur teoretice, Ackermann și Eden oferă instrumente concrete pentru a naviga complexitatea organizațională. Merită menționat că autorii reușesc să demistifice procesul de „strategy making”, oferind claritate în situații de incertitudine fără a simplifica excesiv realitățile pieței.

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Specificații

ISBN-13: 9781849201193
ISBN-10: 1849201196
Pagini: 376
Dimensiuni: 170 x 242 x 25 mm
Greutate: 0.75 kg
Ediția:Second Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom

De ce să citești această carte

Recomandăm această carte liderilor de departamente și managerilor de IMM-uri care se confruntă cu dificultatea de a alinia echipe diverse în jurul unei viziuni comune. Cititorul va câștiga un set de instrumente practice pentru facilitarea discuțiilor strategice, învățând cum să transforme conflictele de interese în consens negociat. Este o resursă esențială pentru a trece de la o strategie teoretică la una robustă, validată social și gata de implementare.

Despre autor

Fran Ackermann este profesor și șef al departamentului de Management Science la Strathclyde Business School, deținând totodată titlul de profesor adjunct la Curtin Graduate School of Business. Cu o activitate academică impresionantă ce cuprinde 4 cărți și peste 150 de articole, ea este o autoritate recunoscută în managementul stakeholderilor și maparea competențelor. Membră a British Academy of Management, Ackermann a predat la universități de renume din Georgia, Grenoble și Bordeaux, expertiza sa fiind ancorată în cercetarea proceselor de luare a deciziilor în medii complexe și riscante.

Descriere scurtă

'Demystifies strategy making while at the same time deepening our understanding of what the process entails. Their work is a marvellous guide for those striving to make sense of complexity' -Karl E. Weick, Rensis Likert Distinguished University Professor of Organizational Behavior and Psychology, University of Michigan
 
'This book is at the very cutting edge of strategic management theory and yet also of immense practical use. It is truly a rare and stunning achievement' -
John M Bryson, McKnight Presidential Professor of Planning and Public Affairs, Hubert H. Humphrey Institute of Public Affairs, University of Minnesota
 
'Using this book enabled me to facilitate a multicultural team of seven managers so that they very quickly got to grips with the challenges and opportunities facing the organization and developed a realistic workable strategy, whilst at the same time building a real sense of team cohesion and the feeling that individuals had been listened to' -
Alison Devine, Director, British Council, Taipai
 
This lucid and highly-accessible text addresses the challenges of how to build a robust and implementable strategy. Strategy making is seen as something relevant to managers of departments, divisions, SME's, as well as the top management teams of public and for-profit organizations.
 
Four key routes to creating a strategy are discussed. These routes, when taken together, provide a powerful means for agreeing a negotiated strategy, and comprise: strategic issue management, agreeing organizational purpose, competitiveness from the exploitation and protection of distinctiveness, and the strategic management of stakeholders. The designs have been used extensively, in a wide range of countries, by management teams in all types of organisations.

Recenzii

Eden and Ackermann remain at the leading edge of theory and practice in strategy making. This book demystifies strategy making while at the same time deepening our understanding of what the process entails. Their work is a marvellous guide for those striving to make sense of complexity
Karl E. Weick
Rensis Likert Distinguished University Professor of Organizational Behavior and Psychology, University of Michigan
This book is at the very cutting edge of strategic management theory and yet also of immense practical use. It is truly a rare and stunning achievement
John M Bryson
McKnight Presidential Professor of Planning and Public Affairs, Hubert H. Humphrey Institute of Public Affairs, University of Minnesota
Using this book enabled me to facilitate a multicultural team of seven managers so that they very quickly got to grips with the challenges and opportunities facing the organization and developed a realistic workable strategy, whilst at the same time building a real sense of team cohesion and the feeling that individuals had been listened to
Alison Devine
Director, British Council, Taipai
This is an insightful book on strategy formulation that achieves the difficult task of bridging cutting-edge theory with practical application. The book will be of immense use for academics, practitioners and students of strategy. Where most strategy books focus almost exclusively on issues of strategy analysis, with perhaps a little strategy process sprinkled in for good measure, this book turns this traditional approach on its head by addressing the often neglected yet arguably more challenging task of making strategy in complex organizations. It is the internal organizational dynamics of strategy-making, whether they be managing stakeholders, facilitating group strategy workshops, dealing with organizational politics, identifying sources of competitive advantage or mapping out strategies, which determine strategic success. At its core the book advances a very simple, yet absolutely fundamental notion that strategy-making is inherently a social process. It gives very clear guidance on how these social processes can be managed to build better strategies. Most strategy books come from an economic perspective, which ignore substantive issues of how strategies are made because they implicitly assume that organizations are impenetrable, unknowable black boxes. Ackerman and Eden have blown open the black box of strategy-making in organizations, offering theoretically rich, but also very practical advice on how strategies can be formulated in complex organizations. In sum, this is a book that needed to be written. Ackerman and Eden should be commended for doing a first-rate job
Dr. R. Bradley MacKay
Senior Lecturer in Strategy, Head of Strategy and Internat. Bus. Group, University of Edinburgh Business School
I strongly recommend this book to any researcher, consultant and practitioner interested in putting the competence based approach to strategy making into practice. Based on an extended experience with management teams in a diversity of settings and industries, the authors offer a step by step methodology for implementing competence based strategic management. This makes it an indispensible guide for practitioners and consultants. Researchers in competence based strategic management will appreciate its theoretical rigour and its terminological preciseness and consistency. Among the many books on competence based strategic management it is undoubtedly one of the best contributions I have ever seen. I personally use it in my teaching and consulting practice, and I can assure readers that IT REALLY WORKS. With this book Ackermann and Eden confirm their leading position in spreading an approach to strategic management based on a systemic, dynamic, cognitive, and holistic perspective on real life managers' concerns when practicing strategy
Professor Aime Heene
Lecturer in European Business and Corporate Strategy, College of Europe, Bruges, Belgium

Cuprins

Strategy as Focus
Strategic Management is a Social Process
Strategy as the Prioritization and Management of Key Issues
The Issue Management Forum
Strategy as Purpose: Agreeing Goals and Aspirations for the Organization
The Strategy as Purpose Forum
Strategy as the Discovery and Exploitation of Distinctiveness
The Strategy as the Discovery and Exploitation of Distinctiveness Forum
Strategy as Stakeholder Management
The Stakeholder Management Forum
Facilitating Groups in Strategy Making
The Continuation and Closure of the Strategy Making Journey

Descriere

A practical and engaging text for postgraduate students of strategy, particularly MBAs.

Notă biografică

Fran Ackermann is Professor and Head of Department of Management Science at Strathclyde Business School, and an adjunct Professor at Curtin Graduate School of Business. She has written widely, publishing 4 books, over 20 book chapters and 150+ articles (ranging from strategy, stakeholder management, competency mapping to problem structuring, disruption and delay and risk management). She has been an adjunct professor at University of Georgia, Grenoble Business School and Bordeaux Business School. She is a member of the British Academy of Management, the Operational Research Society and is active at the Academy of Management (having served on one of the divisional executive committees). She is currently on the British Academy of Management Council. Fran has also been an ESRC Post-doctoral Fellowship Assessor and a Commonwealth Grant Advisor.