Magnetic Communication: Speaking and Writing with Professional Impact
Autor A. Carly Buxtonen Limba Engleză Hardback – 2 apr 2027
Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it.
Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.
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Specificații
ISBN-13: 9798216443568
Pagini: 160
Ilustrații: 20 bw illus
Dimensiuni: 152 x 229 x 25 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:New York, United States
Pagini: 160
Ilustrații: 20 bw illus
Dimensiuni: 152 x 229 x 25 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:New York, United States
Cuprins
List of Figures
Preface
Introduction - The Power of Magnetic Communication
PART ONE: BUILD YOUR MAGNETIC CORE
Chapter 1 - The HOPES Framework: Establish credibility as a communicator
Chapter 2 - Empathy in Business: Assess and adapt to any audience
Chapter 3 - Authenticity in the AI Age: Amplify your unique human voice
Chapter 4 - The Writer's Page: Conquer written business communication
Chapter 5 - The Speaker's Stage: Command the room through magnetic oral communication
PART TWO: BRING YOUR MAGNETISM INTO THE WORLD
Chapter 6 - Digital Communication: Adapt for the age of business behind a screen
Chapter 7 - From Data to Impact: Make numbers and facts tell compelling stories
Chapter 8 - Leadership Beyond Performance: Practice authenticity in everyday life
Chapter 9 - Your Magnetic Presence: Build your personal brand without the buzzwords
Chapter 10 - Etiquette 101: Navigate professional situations with ease
Conclusion - Your Communication Journey: Live the lessons
References
Preface
Introduction - The Power of Magnetic Communication
PART ONE: BUILD YOUR MAGNETIC CORE
Chapter 1 - The HOPES Framework: Establish credibility as a communicator
Chapter 2 - Empathy in Business: Assess and adapt to any audience
Chapter 3 - Authenticity in the AI Age: Amplify your unique human voice
Chapter 4 - The Writer's Page: Conquer written business communication
Chapter 5 - The Speaker's Stage: Command the room through magnetic oral communication
PART TWO: BRING YOUR MAGNETISM INTO THE WORLD
Chapter 6 - Digital Communication: Adapt for the age of business behind a screen
Chapter 7 - From Data to Impact: Make numbers and facts tell compelling stories
Chapter 8 - Leadership Beyond Performance: Practice authenticity in everyday life
Chapter 9 - Your Magnetic Presence: Build your personal brand without the buzzwords
Chapter 10 - Etiquette 101: Navigate professional situations with ease
Conclusion - Your Communication Journey: Live the lessons
References
Recenzii
'In a marketplace saturated with automated content and AI-generated noise, true competitive advantage lies in authentic human connection. Magnetic Communication delivers a masterclass in building trust when it matters most. Buxton brilliantly bridges classical communication theory with the modern realities of hybrid work, offering the HOPES framework as a practical, actionable tool. For early-career professionals and seasoned leaders alike, this book is essential reading for anyone looking to transform their ideas into lasting impact.'
'A thoughtful, comprehensive guide to effective business communication, its necessity, and why human skills will continue to dominate in an AI-driven economy. Students, and anyone else interested in communicating with purpose and precision, will find a trove of useful information in this timely book.'
'Magnetic Communication is a beautiful reminder that our most powerful voice is our authentic voice. Drawing from the author's diverse background, this book is filled with practical insights to help you become a more effective communicator while staying true to your voice. Whether you're writing, speaking, or navigating today's digital world, it's easy to blend in. This book will help you stand out by showing up more fully as yourself. Especially in the age of AI, that's a skill worth cultivating. A timely and valuable read for all of us.'
'Magnetic Communication is well grounded in persuasion theory that can help business students as well as management professionals. Departing from traditional texts that concentrate primarily on writing reports and executive summaries, this text takes on a human-centered approach via the HOPES model. It focuses on audience attention, message clarity, meaning-making, and effective action. More specifically, it teaches how to build credibility, trust and impact.'
'A thoughtful, comprehensive guide to effective business communication, its necessity, and why human skills will continue to dominate in an AI-driven economy. Students, and anyone else interested in communicating with purpose and precision, will find a trove of useful information in this timely book.'
'Magnetic Communication is a beautiful reminder that our most powerful voice is our authentic voice. Drawing from the author's diverse background, this book is filled with practical insights to help you become a more effective communicator while staying true to your voice. Whether you're writing, speaking, or navigating today's digital world, it's easy to blend in. This book will help you stand out by showing up more fully as yourself. Especially in the age of AI, that's a skill worth cultivating. A timely and valuable read for all of us.'
'Magnetic Communication is well grounded in persuasion theory that can help business students as well as management professionals. Departing from traditional texts that concentrate primarily on writing reports and executive summaries, this text takes on a human-centered approach via the HOPES model. It focuses on audience attention, message clarity, meaning-making, and effective action. More specifically, it teaches how to build credibility, trust and impact.'