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Losing the Signal: Flatiron Books

Autor Jacquie Mcnish
en Limba Engleză Paperback – 3 mai 2016
#1 National Bestseller
Losing the Signal is the riveting untold story of how BlackBerry engineered one of the most spectacular technological upsets of the twenty-first century before it lost its way in the fog of smartphone wars, management indecision, and the breakdown of one of the most successful partnerships in the history of Canadian business. Its rise and fall is a cautionary tale of the unrelenting speed of modern success and failure.
At the heart of the story are two mismatched co-CEOsMike Lazaridis, a bookish innovator, and Jim Balsillie, an aggressive entrepreneurwho grew their company from humble beginnings above a bagel store in Waterloo, Ontario. Harnessing innovation and sharp-elbowed tactics, BlackBerry s bosses outsmarted powerful international competitors and built a global business in a little more than a decade with an addictive phone that changed the way we communicated. BlackBerry s devices were so ubiquitous that even President Barack Obama favoured them above all others. Just as BlackBerry was emerging as the dominant global player, internal fault lines hobbled the company at the very moment its smartphone crown was challenged by stronger competitors: Apple, Google and Samsung. When the Canadian company finally made its move, it stumbled with delayed, poorly designed and unpopular handheld devices that took it out of the race. Only fifteen years after the BlackBerry was launched, the company is struggling to survive. Its share of the U.S. phone market fell from fifty per cent in 2009 to less than one percent by the end of 2014.
Written by veteran journalists Jacquie McNish and Sean Silcoff, Losing the Signal is an enduring study of a technology that defined a generation, in a ferocious industry that leaves little margin for error."
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Specificații

ISBN-13: 9781250096067
ISBN-10: 1250096065
Pagini: 290
Dimensiuni: 136 x 208 x 25 mm
Greutate: 0.34 kg
Editura: St. Martins Press
Colecția Flatiron Books
Seria Flatiron Books


Notă biografică

Jacquie McNish and Sean Silcoff

Cuprins

PROLOGUE / / / 1
1 / REACH FOR THE TOP / / / 9
2 / ENCHANTED FOREST / / / 25
3 / STAYING ALIVE / / / 38
4 / LEAP / / / 51
5 / SPREADING THE GOSPEL / / / 67
6 / TO P THIS / / / 79
7 / EL CAMINO / / / 9 2
8 / GAME OF PHONES / / / 105
9 / ROCKET DOCKET / / / 121
10 / THE JESUS PHONE / / / 130
1 1 / STORM / / / 139
12 / OFFSIDE / / / 152
13 / DISCONNECT / / / 165
14 / GOAT RODEO / / / 1 78
15 / FAULT LINES / / / 193
1 6 / WATERLOO SPRING / / / 210
1 7 / HANGING UP / / / 226
EPILOGUE / / / 244