LOGO Design Love: A Guide to Creating Iconic Brand Identities (Brand Design)

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en Limba Engleză Paperback – 20 Aug 2014

In this updated and expanded edition of his bestselling guide to logo design, Irish graphic designer David Airey includes an entirely new chapter on how to develop an iconic brand identity from concept to completion using real world case studies from A-list designers. This fully revised edition also includes more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more useful information for getting the job and getting it done right. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos and brand identities, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; Sagmeister & Walsh, Moving Brands, and many more. In this book, you'll learn:

  • Best practices for extending a logo into an entire brand identity system
  • Why one logo is more effective than another
  • How to create your own iconic designs
  • What sets some designers above the rest
  • 30 practical design tips for creating logos that last
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ISBN-13: 9780321985200
ISBN-10: 0321985206
Pagini: 240
Dimensiuni: 175 x 226 x 18 mm
Greutate: 0.43 kg
Ediția: Revised
Editura: Peachpit Press
Seria Brand Design

Notă biografică

A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet:,, and David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of Work for Money, Design for Love.


  • Introduction
  • Part I: The importance of brand identity
  • Chapter one. We're surrounded
  • Chapter two. It's the stories we tell
  • Chapter three. Elements of iconic design
  • Part II: The process of design
  • Chapter four. Laying the groundwork
  • Chapter five. Skirting the hazards of a redesign
  • Chapter six. Pricing design
  • Chapter seven. From pencil to PDF
  • Chapter eight. The art of the conversation
  • Part III: Moving forward
  • Chapter nine. Staying motivated
  • Chapter ten. Your questions answered
  • Chapter eleven. 31 practical logo design tips
  • Chapter twelve. Beyond the logo