AMAZON #1 BESTSELLER - 2021 EDITION Make a real impact on LinkedIn! LinkedIn for Personal Branding is truly unique because it provides: · Strategies on how to position yourself - not just a "how-to" on features · Dozens of real examples and case studies · Best practices for each profile section · Six fresh new chapters about LinkedIn content with examples and strategies · Writing prompts, ideas, and five persona examples for the About essay (summary) · Five unique approaches to the work experience section · Specific advice for job seekers, executives, employees, salespeople, freelancers, and people with a portfolio career · Ways to measure and improve your personal LinkedIn experience · Strategies to build and leverage your brand on LinkedIn · Online Reader Resource website with additional resources and links Also, you will learn how to: · Be more easily found via LinkedIn and Google · Leverage images, videos, links, and new profile sections · Optimize your profile for search and first impressions · Attract prospects and employers with your profile and content · Become a thought leader · Build social proof with recommendations and endorsements · Write an impactful headline · Use best practices for Company page and Groups opportunities This book is written for: · Executives and future executives · Business owners and future business owners · Students and new grads · Independent professionals or consultants · Job seekers Sandra Long is a LinkedIn expert, consultant, author, and speaker. Her best-selling book is LinkedIn for Personal Branding; The Ultimate Guide. Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called LinkedIn Community: A Super Power Hiding in Plain Sight and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.