Like, Comment, Share, Buy
Autor Jonathan Creeken Limba Engleză Paperback – 26 ian 2021
Like, Comment, Share, Buy: The Beginner's Guide to Marketing Your Business With Video Storytelling delivers powerful and actionable strategies to move your company's brand to the forefront of your customers' imaginations. Celebrated author, speaker, journalist, and consultant Jonathan Creek explains why video is the most impactful medium in which to market online and how you can leverage it for maximum benefit.
Providing a fully interactive experience for readers through the book's video companion app, Like, Comment, Share, Buy contains an approachable and comprehensive method to unlock the power of online video and discusses topics like:
- How to make social media videos with just your smartphone
- The formula to creating contagious, compelling and viral content
- The scientific research underlying the author's approaches to social media
- The tools and tips to marketing your small business on social media
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Specificații
ISBN-13: 9780730390015
ISBN-10: 0730390012
Pagini: 208
Dimensiuni: 140 x 211 x 15 mm
Greutate: 0.24 kg
Editura: Wiley
Locul publicării:Melbourne, Australia
ISBN-10: 0730390012
Pagini: 208
Dimensiuni: 140 x 211 x 15 mm
Greutate: 0.24 kg
Editura: Wiley
Locul publicării:Melbourne, Australia
Notă biografică
Jonathan Creek is an award-winning investigative journalist, trusted consultant and TED speaker. Jonathan is considered a leading expert in mass consumption media, communications and brand storytelling.
Cuprins
Foreword ix
Author's note xv
Part I: Videology: The study of video and human behaviour 1
1 The struggle for attention 5
2 Content is King? 21
3 Sharing: A modern-day mystery 31
4 Context: Pixels with purpose 45
5 Likes, Comments, Action 63
Part II: The Virable formula: Unlocking your Viral DNA 73
6 Stay on target 77
7 Brand story clarity 91
8 Rules of engagement 107
9 The art and science of storytelling 115
10 Emotional buy-in 139
11 Triggered 159
Conclusion 173
The Virable framework 177
About the author 179
Index 181
Author's note xv
Part I: Videology: The study of video and human behaviour 1
1 The struggle for attention 5
2 Content is King? 21
3 Sharing: A modern-day mystery 31
4 Context: Pixels with purpose 45
5 Likes, Comments, Action 63
Part II: The Virable formula: Unlocking your Viral DNA 73
6 Stay on target 77
7 Brand story clarity 91
8 Rules of engagement 107
9 The art and science of storytelling 115
10 Emotional buy-in 139
11 Triggered 159
Conclusion 173
The Virable framework 177
About the author 179
Index 181