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Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

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Notă GoodReads:
en Limba Engleză Carte Hardback – 10 Aug 2012

Whether you’re trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today’s leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect.

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Specificații

ISBN-13: 9780814420300
ISBN-10: 0814420303
Pagini: 288
Dimensiuni: 165 x 235 x 25 mm
Greutate: 0.57 kg
Ediția: Specială
Editura: Amacom
Colecția Amacom
Locul publicării: Nashville, United States