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Lead Community Fundraising de Linda Mareen Neugebauer

Lead Community Fundraising: Management for Professionals

Autor Linda Mareen Neugebauer, Irene Zanko
en Limba Engleză Hardback – iul 2021
The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.
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Specificații

ISBN-13: 9783030778484
ISBN-10: 3030778487
Pagini: 204
Ilustrații: XV, 188 p. 64 illus., 10 illus. in color.
Dimensiuni: 160 x 241 x 17 mm
Greutate: 0.43 kg
Ediția:1st ed. 2021
Editura: Springer
Colecția Management for Professionals
Seria Management for Professionals

Locul publicării:Cham, Switzerland

Cuprins

Chapter 1. How digitalization is changing the world.- Chapter 2. Where are we currently in digital fundraising?.- Chapter 3. New digital world, new digital terms.- Chapter 4. All about lead community fundraising.- Chapter 5. Lead community.- Chapter 6. This is how lead community fundraising works: the campaign.- Chapter 7. This is how lead community fundraising works: the multi-cycle.- Chapter 8. This is how lead community fundraising works: the how to do guide.- Chapter 9. This is how lead community fundraising works: the team.- Chapter 10. This works in lead community fundraising: more than 20 international examples.- Chapter 11. The most important information.- Chapter 12. And what's next?.

Notă biografică

Linda Neugebauer studierte Betriebswirtschaftslehre in Deutschland und spezialisierte sich in den USA auf Fundraising Management an der Indiana University, Centre on Philanthropy. Sie arbeitete in leitenden Positionen bei internationalen Organisationen. Sie ist Mitbegründerin und Geschäftsführerin der spanischen Fundraisingagentur Prosocial sowie Gründerin und Präsidentin der Stiftung Ocean Balance. Sie ist Fundraising Tutorin, u.a. in der Philanthropischen Psychologie in allen spanischsprachigen Ländern. Irene Zanko arbeitet als Senior Copywriter bei DIRECT MIND. Dort konzipiert sie seit bald 20 Jahren offline und online für kleine NPOs, große NPOs und alle dazwischen. Sie studierte Publizistik- und Kommunikationswissenschaft an der Universität Wien und promovierte mit einer auf dem Alltagshandeln aufsetzenden Rezeptionstypologie der Fernsehkriegsberichterstattung.

Textul de pe ultima copertă

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.

Caracteristici

Offers a new concept for digital fundraising through lead communities Contains 45 practical examples Provides basic knowledge on a novel topic