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Language in Economic Life: A History of Linguanomics

Autor Dr Gabrielle Hogan-Brun
en Limba Engleză Paperback – 27 mai 2027
A Bronze Age shipwreck recovered from the Aegean contained copper, tin, bronze and glass in bulk. How did suppliers coordinate transportation of this cargo from across Eurasia? In what way did they communicate with distant buyers and sellers? And how did middlemen bridge cultural differences within extensive trade networks?
Throughout history, people have traded across continents and empires. Investigating diverse intercultural scenarios, this book takes the reader back in time through an intensely multilingual landscape. We meet travelling merchants, explorers, envoys, pilgrims and slaves, whose language lives were shaped along the way. We witness their creative drive to connect, to understand and to be understood across distances. We see how for them, knowing languages was a practical necessity, an essential resource. The lessons of their stories are relevant today, showing that an ability to navigate multiple languages is integral to success.
Rich in factual examples, this illustrated bookis intended for educated readers and students in the fields of social history, linguistics, economics, and in business, communication and area studies. An annotated bibliography and open questions are provided to facilitate further consideration of the connections between multilingualism and economics.
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Specificații

ISBN-13: 9781350351875
ISBN-10: 1350351873
Pagini: 256
Ilustrații: 12 b/w
Dimensiuni: 129 x 198 x 25 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom

Cuprins

Foreword

Part One - Prehistoric Times: Stone Age
1. Migration and Survival: Early Human Endeavours

Part Two - Ancient World: Bronze Era
2. Civilizations and Organization: Urban Settings

Part Three - Graeco-Roman World: Antiquity
3. New Powers and Networks: Mediterranean Connections

Part Four - Travels and Travelogues: Medieval Era
4. Routes of Trading: Travellers' Experiences

Part Five - Era of Exploration: Early Modern Times
5. Exchanges and Exploits: Demand and Supply

Afterword
Open Questions
Notes
References
Further Reading
Index