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KFC in China

Autor Warren Liu
en Limba Engleză Paperback – sep 2008
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other.
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Specificații

ISBN-13: 9780470823842
ISBN-10: 0470823844
Pagini: 200
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.31 kg
Editura: Wiley
Locul publicării:Singapore, Singapore

Public țintă

– Executives in multinationals with interest in China and international business 
– MBA and EMBA programs 
– Executive programs
– General readers interested in China and international business