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Jiggle

Autor Wendy Burns-Ardolino
en Limba Engleză Hardback – dec 2007
Jiggle spans the fields of women's studies, cultural studies, and media studies as it examines the significance of women's embodied experiece with the most intimate strictures of femininity: foundation garments. Feminist theory of the body, the cultural production and consumption of fashion and beauty cultures, femininity and female subjectivity are woven together to tell the story of how women are shaped physically, culturally, socially and politically by shaping garments.
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Specificații

ISBN-13: 9780739112984
ISBN-10: 0739112988
Pagini: 216
Dimensiuni: 157 x 235 x 18 mm
Greutate: 0.51 kg
Editura: Bloomsbury Publishing

Cuprins

Chapter 1 Introduction Chapter 2 Chapter 1. Not Your Grandma's Girdles Chapter 3 Chapter 2. Dress Codes: Foundationwear Required Chapter 4 Chapter 3. Boomers and X-ers: Mothers and Daughters Chapter 5 Chapter 4. The Myths of Freedom and Control: Constructing the Ideal Feminine Form in Advertising Chapter 6 Chapter 5. Under Cover Agency? Chapter 7 Chapter 6. Minding Our Bodies: Displacing the Foundations of Femininity Chapter 8 Chapter 7. Conclusions, and Some Afterthoughts Chapter 9 Appendix A. Telephone Survey Data Coded Variables & Frequencies Chapter 10 Appendix B. Maidenform Foundation Garments Survey 1959 Chapter 11 Appendix C. Maidenform "I dremaed" Advertisements

Descriere

Descriere de la o altă ediție sau format:
Jiggle: (Re)Shaping American Women explores the relationship between American women and their bodies as mediated by both traditional and contemporary foundation garments. This post-corsetry study begins in the 1930s with a discussion of traditional foundation garments and continues with an analysis of contemporary shapewear as these garments shape women physically, culturally, and socially. Jiggle focuses on the corporate, cultural, and individual practices and meanings of women's experiences with foundation garments. Referencing trade journals, industry data, statistics, advertisements, and telephone surveys and interviews with women, author Wendy Burns-Ardolino examines how the contested terrain of fashion and beauty culture reflect larger cultural power struggles. Jiggle argues that women should not be complicit in alienating themselves from their bodies, but rather should embrace their bodies' multiple capacities as they practice fasion, femininity, and gendered performatives.

Recenzii

Scholarly, yet accessible, this book traverses key questions about the media, advertising, and fashion. It calls upon us to rethink gender, agency, and embodiment in terms of dressing, shaping, moving, gesturing, and posturing, while never losing sight of how cultural scripts writ large - media representations of women's ideal bodies - shape lived experiences. Part ethnography, part history, and part cultural criticism, Jiggle is more than the sum of its parts: It represents interdisciplinary cultural studies at its best.
The book raises consciousness regarding the underlying forces affecting women's selections....Recommended.
Like its title,Jiggle is a timely and provocative look at the fascination with women's bodies in consumer culture-constructing them, shaping them, making them smaller, or stronger. The focus on foundation garments makes this book unique. With a strong historical base and current ethnographic research,Jiggle is a page-turning read that will make you think.