Inclusive Marketing – Why Representation Matters to Your Customers and Your Brand
Autor Jerry Daykin
3 oct 2022
Paperback
Preț: 180.01 lei
3-5 săpt. | 6-12 zile
Jerry Daykinleads GlaxoSmithKline (GSK) Consumer Health's media and digital activity across the EMEA region. Based in London, UK, he is co-chair of the WFA's (World Federation of Advertisers) Diversity Task Force, where he created its framework for representation and inclusion. He also sits on the diversity and inclusion boards at the Advertising Association and ISBA, as well as on boards at the Conscious Advertising Network and Outvertising. A regular conference speaker, he has written forThe Drum, AdWeek, Campaign, Marketing WeekandThe Guardian.