What if our girls formed their personal identities around characteristics like intelligence, bravery, and kindness-instead of around a word like pretty? What if that word hardly mattered at all? A book about self-concept for young girls that emphasizes the important role the people in a child's life play in the development of their self-esteem. At the beginning of the book Lena is complimented only on her appearance by passersby. As the book continues, Lena's family, teachers and caregivers reinforce Lena's other important characteristics. At the end of the book, Lena is able to make her own determination about who she is.