Sales track: The hardcover edition has sold over 7,000 copies.
Critical praise for HC edition: The hardcover edition was an NPR Best Book of the Year, received a starred review in Library Journal, and was called "timely and important" in Ms. Magazine, among other positive coverage.
New Afterword: Author provides an update on the themes of the book, discussing results of 2020 Census as related to Latinos and racial identity.
Hot topic: Latino identity in general (often in the context of immigration discourse) and anti-Latino racism in particular, is a topic that is hotter than ever, and will interest readers of the bestselling, groundbreaking Harvest of Empire: A History of Latinos in America by Juan Gonzalez.
Critical Race Studies dimension: Author was co-founder of UCLA Law School's Critical Race Studies Program, which is recognized as the nation's leading institution in critical race theory.