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Introduction to Search Engine Optimization de Todd Kelsey

Introduction to Search Engine Optimization

Autor Todd Kelsey
en Limba Engleză Paperback – 21 iun 2017
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.

What You’ll Learn
  • Create a content platform, including blogs and YouTube channels
  • Use keywords to maximize findabilityand increase search volume
  • Check your SEO rank and other analytics
  • Hunt for duplicate content
  • Set up Google Analytics, including Blogger
  • Utilize Indexing and Webmaster tools/search console
Who This Book Is For
Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
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Specificații

ISBN-13: 9781484228500
ISBN-10: 1484228502
Pagini: 126
Ilustrații: XIV, 126 p. 169 illus., 146 illus. in color.
Dimensiuni: 156 x 236 x 12 mm
Greutate: 0.23 kg
Ediția:1st ed.
Editura: Apress
Locul publicării:Berkeley, CA, United States

Cuprins

Chapter 1: Introduction.- Chapter 2: Skillbox - Content.- Chapter 3: SEO Basics.- Chapter 4: Keyword Research.- Chapter 5: Try SEO.- Chapter 6: Analyze How Things Are Going.- Chapter 7: Explore Webmaster Tools/Search Console.- Chapter 8: Keeping Up with Changes.- Chapter 9: Exploring SEO Certification.

Notă biografică

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

Textul de pe ultima copertă

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies.  If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.

What You’ll Learn:
  • Create a content platform, including blogs and YouTube channels
  • Use keywords to maximize findability and increase search volume
  • Check your SEO rank and other analytics
  • Hunt for duplicate content
  • Set up Google Analytics, including Blogger
  • Utilize Indexing and Webmaster tools/search console


Caracteristici

Written for absolute beginners and new learners Written in easy-to-understand, conversational language Provides an understanding of search engine optimization that can help readers get interviews and jobs, or increase their current job skills Covers the costs associated with other forms of online marketing and how SEO provides fairly good ROI