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Introduction to Rhetorical Communication de James C Mccroskey

Introduction to Rhetorical Communication

Autor James C Mccroskey
en Limba Engleză Hardback – 15 aug 2017
An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.
This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.
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Specificații

ISBN-13: 9781138465459
ISBN-10: 1138465453
Pagini: 352
Dimensiuni: 152 x 229 x 21 mm
Greutate: 0.64 kg
Ediția:9th edition
Editura: Taylor & Francis Ltd (Sales)

Notă biografică

James C. McCroskey , West Virginia University

Cuprins

Preface.I. GETTING STARTED. 1. A Rhetorical Tradition.2. The Nature of Rhetorical Communication.3. Stage Fright: A Normal Problem.II. BASIC THEORY. 4. The Nature of the Receiver: Attitude Formation and Change.5. Ethos: A Dominant Factor in Rhetorical Communication.6. The Nature of Persuasive Argument.7. Nonverbal Communication.8. Diversity and Culture.III. MESSAGE PREPARATION AND PRESENTATION. 9. Message Preparation: Preliminary Considerations.10. Informative Messages.11. Message Preparation: Invention.12. Message Preparation: Disposition.13. Message Preparation: Style.14. Introducing and Concluding Messages in Rhetorical Communication.15. Message Preparation: Oral Delivery.IV. RHETORICAL COMMUNICATION AND SOCIETY. 16. Ethics and Rhetorical Communication.Author Index.Subject Index.

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An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.

This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.