International Marketing
Autor Annie Cui, Ilkka Ronkainen, Michael Czinkotaen Limba Engleză Paperback – 2022
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Specificații
ISBN-13: 9780357445129
ISBN-10: 0357445120
Pagini: 720
Dimensiuni: 214 x 275 x 27 mm
Greutate: 1.36 kg
Ediția:11. Auflage
Editura: CENGAGE LEARNING INC
ISBN-10: 0357445120
Pagini: 720
Dimensiuni: 214 x 275 x 27 mm
Greutate: 1.36 kg
Ediția:11. Auflage
Editura: CENGAGE LEARNING INC
Notă biografică
Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.