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Intercultural Public Relations de Ruth Avidar

Intercultural Public Relations: Global PR Insights

Autor Ruth Avidar, Ganga S Dhanesh
en Limba Engleză Hardback – 9 apr 2025
This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts.
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Specificații

ISBN-13: 9781032436708
ISBN-10: 1032436700
Pagini: 118
Dimensiuni: 140 x 216 x 10 mm
Greutate: 0.3 kg
Editura: Taylor & Francis Ltd (Sales)
Seria Global PR Insights