Cantitate/Preț
Produs

Innovation and Export

Autor Manon Enjolras
en Limba Engleză Hardback – 29 dec 2021
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
Citește tot Restrânge

Preț: 94059 lei

Preț vechi: 103362 lei
-9%

Puncte Express: 1411

Preț estimativ în valută:
16634 19520$ 14427£

Carte tipărită la comandă

Livrare economică 10-24 martie


Specificații

ISBN-13: 9781786306203
ISBN-10: 1786306204
Pagini: 192
Dimensiuni: 161 x 240 x 15 mm
Greutate: 0.46 kg
Editura: Wiley
Locul publicării:Hoboken, United States