Is your team passively hoping for a random lightning strike of innovation, or are you deliberately tracking the storm and strategically building lightning rods? In Innovate: Igniting a Culture of Curiosity and Perpetual Improvement, international keynote speaker Steve Lerch dismantles the myth that innovation is a magical accident reserved for Silicon Valley executives, engineers, and scientists. Innovation isn't an idea to be chased and hoped for; it's a cultural philosophy to be built. This book is a definitive guide for leaders ready to fight "terminal contentment." It is for managers, executives, and founders who want their teams to embrace change, fiercely prioritize new ideas, and treat innovation as a deliberate, daily process. Steve spent a decade at Google teaching innovation philosophy to thousands of employees and Fortune 500 customers. As a keynote speaker, he's traveled the globe working with countless organizations. Now, he brings those lessons together in a playbook that perfectly balances actionable, tactical strategies with wildly captivating storytelling. Through these stories, Steve reveals how to transform your organization by mastering four core themes: Inspiration, Curiosity, Openness, and Structure. Let this book be your first purposeful step toward leading a more innovative team.