Influencers and Creators
Autor Robert Kozinets, Ulrike Gretzel, Rossella Gambettien Limba Engleză Paperback – 3 mai 2023
This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.
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Specificații
ISBN-13: 9781529768640
ISBN-10: 1529768640
Pagini: 384
Dimensiuni: 170 x 242 x 24 mm
Greutate: 0.61 kg
Ediția:1. Auflage
Editura: SAGE Publications Ltd
ISBN-10: 1529768640
Pagini: 384
Dimensiuni: 170 x 242 x 24 mm
Greutate: 0.61 kg
Ediția:1. Auflage
Editura: SAGE Publications Ltd
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Cuprins
Influencers And Creators
A Macrosocial Perspective
Business And Social Media Marketing Concepts
Influencer And Creator Ecosystem
Principles Of Influence
Diversity, Equity, And Inclusion
Cultural Effects
Ethics And Regulation
The Business Of Influence
Partnering With Influencers And Creators
Running Campaigns
Measuring And Assessing Campaigns
Trajectories, Technologies, And Transformations
Notă biografică
Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California's Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world's best students and consulted with a range of highly respected global organizations.