If Then
Autor Jill Leporeen Limba Engleză Paperback – sep 2021
Ca și Ithiel de Sola Pool în Humane Politics and Methods of Inquiry, autoarea distilează experiență reală în principii acționabile, dezvăluind rădăcinile tehnice ale lumii noastre algoritmice. Reținem din această analiză riguroasă că manipularea datelor nu este un fenomen născut în Silicon Valley, ci o moștenire a Războiului Rece. Considerăm că If Then funcționează ca o „arheologie” a sistemelor de calcul contemporane, centrându-se pe Simulmatics Corporation, o entitate care, încă din 1959, implementa ceea ce astăzi numim data mining și micro-targeting. Spre deosebire de The Hidden History of Big Brother in America de Thom Hartmann, care se concentrează pe abuzurile actuale ale corporațiilor, Jill Lepore adoptă o perspectivă istorică tehnică, examinând cum „People Machine” a fost utilizată pentru a destabiliza politici și a direcționa consumul cu decenii înainte de Facebook sau Cambridge Analytica. Stilul narativ este unul dens, bazat pe documente de arhivă, dar ritmul rămâne alert, expunând o succesiune de experimente sociologice transformate în cod. În contextul operei sale, dacă în These Truths Lepore analiza fundamentele democrației americane, în If Then ea investighează mecanismele tehnice care au început să erodeze aceste fundamente prin reducționism tehnologic. Este o lectură esențială pentru a înțelege cum baze de date aparent inofensive au devenit arme de influențare în masă.
Preț: 97.57 lei
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Specificații
ISBN-10: 1324091126
Pagini: 432
Dimensiuni: 138 x 205 x 29 mm
Greutate: 0.34 kg
Editura: W. W. Norton & Company
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De ce să citești această carte
Recomandăm această carte profesioniștilor din IT, analiștilor de date și istoricilor care doresc să înțeleagă genealogia algoritmilor de predicție. Cititorul câștigă o perspectivă critică asupra modului în care științele sociale s-au intersectat cu tehnica militară. Este un avertisment documentat despre puterea datelor de a modela comportamente, oferind contextul istoric necesar pentru a naviga etica digitală contemporană.
Despre autor
Jill Lepore este profesor de istorie americană (catedra David Woods Kemper '41) la Universitatea Harvard și redactor la publicația The New Yorker. Recunoscută pentru capacitatea sa de a aduce la lumină episoade uitate ale istoriei, ea a publicat lucrări de răsunet precum The Secret History of Wonder Woman și Book of Ages, fiind finalistă a National Book Award. În If Then, Lepore își folosește expertiza pentru a demonta mitul noutății absolute a tehnologiilor de supraveghere, plasând inovația tehnică în centrul narațiunii politice americane.
Descriere
'Back in the 1960s, long before the denizens of Silicon Valley were infiltrating every facet of our lives, the smart men and women of The Simulmatics Corporation were creating algorithms to predict and even influence human behaviour. Jill Lepore reveals how this forgotten company invented the data-weapons of the future. If Then is simultaneously gripping and absolutely terrifying' Amanda Foreman
'An authoritative account of the origins of data science, a compelling political narrative of America in the Sixties, a poignant collective biography of a generation of flawed men - Jill Lepore's If, Then represents not only a stunning achievement in itself, but a stirring defence of the humanities in our techno-reductive age' David Kynaston
'A person can't help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore.
Knowing that there is a mind like hers in the world is a hope-inducing thing'
George Saunders, Man Booker Prize winning author of Lincoln in the Bardo
'Jill Lepore is the pre-eminent historian of forgotten tales from America's past that throw startling light on the present. This brilliant book illuminates the future too. The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you crossed Mad Men with Theranos.
It's a reminder, in the age of Cambridge Analytica and whatever comes next, that we have been here before and should know better.' David Runciman
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence.
Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.
Recenzii
If you're looking for beautiful writing and love history ... this is a lovely read that takes you through a history of American politics and campaigning, cold war intrigue and artificial intelligence.
Jill Lepore is the pre-eminent historian of forgotten tales from America's past that throw startling light on the present. This brilliant book illuminates the future too. The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you crossed Mad Men with Theranos.
Fascinating.
A person can't help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing.
Jill Lepore writes history like a poet. In If Then she yet again binds lyrical story telling to meticulous archival research to tell a gigantic story from our past. She builds our present, and makes it feel so familiar and yet so contingent.
Two things make this tale worth reading. One is Lepore's brisk and confident depiction of the individuals involved...the other is her exploration of the growing power of computers to accumulate and analyse data, bringing marketing and politics into ever closer union.
Beautifully written and intellectually rigorous account of the origins of the science of predictive analytics and behavioral data science in the cold war era.
Everything Lepore writes is distinguished by intelligence, eloquence, and fresh insight. If Then is that, and even more: It's absolutely fascinating, excavating a piece of little-known American corporate history that reveals a huge amount about the way we live today and the companies that define the modern era.
A wonderfully written history of long-forgotten computer group Simulmatics.