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How to Write a Marketing Plan – Define Your Strategy, Plan Effectively and Reach Your Marketing Goals de John Westwood

How to Write a Marketing Plan – Define Your Strategy, Plan Effectively and Reach Your Marketing Goals: Creating Success

Autor John Westwood
en Limba Engleză Paperback – 2 iul 2022
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
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Specificații

ISBN-13: 9781398605688
ISBN-10: 1398605689
Pagini: 192
Dimensiuni: 138 x 214 x 18 mm
Greutate: 0.26 kg
Ediția:7. Auflage
Editura: Kogan Page
Seria Creating Success

Cuprins

Chapter - 01: Introduction; Chapter - 02: Situation analysis - The marketing audit; Chapter - 03: Objectives; Chapter - 04: Strategies and action plans; Chapter - 05: The distribution plan; Chapter - 06: The advertising and promotions plan; Chapter - 07: Costs and budgets; Chapter - 08: Writing the plan; Chapter - 09: Presenting the plan, follow-up and revision; Chapter - 10: Mini-plans and quick plans; Chapter - 11: Appendix - Marketing plan for the UK market;

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