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How to Future

Autor Scott Smith, Madeline Ashby
en Limba Engleză Hardback – 29 sep 2020
Adapt, embrace uncertainties and create more resilient business strategies by mastering the futuring mindset.
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Specificații

ISBN-13: 9781789664720
ISBN-10: 1789664721
Pagini: 248
Dimensiuni: 145 x 222 x 20 mm
Greutate: 0.6 kg
Editura: Kogan Page

Cuprins

Chapter - 00: Introduction; Chapter - 01: Different futuring for different needs; Chapter - 02: Getting started - scoping; Chapter - 03: Sensing and scanning - finding signals of the future now; Chapter - 04: Sense-making and mapping - turning data and insights into patterns and themes; Chapter - 05: Scenario development - combining patterns and themes to tell strategic stories; Chapter - 06: Storytelling and prototyping - creating ways for others to engage with your future stories; Chapter - 07: Assessing effectiveness - tools for monitoring and measuring fitness of approach; Chapter - 08: What to do next? Building a futuring culture; Chapter - 09: Conclusion