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Hooked de Gabrielle Dolan

Hooked

Autor Gabrielle Dolan, Yamini Naidu
en Limba Engleză Paperback – 23 sep 2013
Are you ready to master the number one leadership skill for the next decade?
This book is an invitation for you to dramatically increase your leadership presence and your ability to influence. You will learn how to use storytelling to connect, engage and inspire, for unprecedented personal and business success.
Communication experts Gabrielle Dolan and Yamini Naidu share the storytelling triumphs and mistakes of global business leaders. They show you how to craft compelling stories to help you succeed in business--by getting people hooked on you and your messages.
Hooked will help you to:
  • increase your leadership presence
  • significantly strengthen your personal brand
  • inspire individuals and teams into action
  • connect with customers to dramatically boost sales
  • win your next promotion!
If you are ready for the challenge of being a leader who is able to truly move others then Hooked is the book for you.
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Specificații

ISBN-13: 9781118637623
ISBN-10: 1118637623
Pagini: 216
Dimensiuni: 136 x 216 x 15 mm
Greutate: 0.27 kg
Editura: Wiley
Locul publicării:Melbourne, Australia

Public țintă

The primary audience comprises business people and corporates    CEOs, leaders, managers, sales people who are primarily working in top 200 ASX companies. These 21st–century business execs struggle with the day–to–day frustrations of being able to communicate effectively and engage with their employees, customers and clients. The dry facts, stats and data are failing to have an impact or achieve results. They realise they need to adopt new ways of working to overcome this. They may have heard of the power of business storytelling, but they are not sure what it is or how they can use it in their business.
The secondary audience comprises business people CEOs, leaders, managers, sales people who have been exposed to business storytelling, but feel they need to refresh or improve their knowledge of it.

Descriere

How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage.