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High-Impact Content Marketing de Purna Virji

High-Impact Content Marketing

Autor Purna Virji
en Limba Engleză Hardback – 25 iul 2023
Increase engagement, brand reach and conversion rates by implementing a streamlined and inclusive content marketing strategy that successfully cuts through the noise.
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Specificații

ISBN-13: 9781398608450
ISBN-10: 1398608459
Pagini: 352
Dimensiuni: 161 x 240 x 23 mm
Greutate: 0.69 kg
Editura: Kogan Page

Cuprins

Section - Section 1: Evolve or Perish with the Status Quo Chapter - 01: Why it's time to reinvent and future-proof your approach to content marketing Chapter - 02: The must-haves for long-term content marketing success Chapter - 03: Needs analysis: How you'll build a strong foundation Section - Section 2: Build the Right Foundation for High Impact Chapter - 04: The GIFTED way to figure out internal needs Chapter - 05: How to conduct a powerful, conversion-driving customer needs analysis Chapter - 06: Decode the competitive landscape with a competitor content audit Section - Section 3: Design a High-Impact Strategy Chapter - 07: High-impact strategy and measurement planning Chapter - 08: High-impact brainstorming: How the best ideas are born Chapter - 09: Mine, combine, refine: Simple strategies to optimize your brainstorming Section - Section 4: Create and Distribute the High-Impact Way Chapter - 10: Make inclusion the default Chapter - 11: Time-proven copywriting strategies to keep people reading on and on Chapter - 12: Build with distribution in mind: Less effort. More impact.

Notă biografică

Purna Virji is an AI strategist, keynote speaker, and founder of Agent-Led Growth, where she helps organizations turn AI from experimentation into measurable business impact.

Most recently, she led AI strategy and go-to-market initiatives at LinkedIn, following global marketing leadership roles at Microsoft. Across both companies, she worked at the forefront of AI commercialization, helping enterprise teams navigate the shift from emerging technology to real-world adoption.

Purna is best known for her work on AI ROI, agentic AI, and the future of AI-powered customer experiences. Her frameworks on quality lift, capability unlock, and AI-driven growth have helped leaders rethink how they evaluate the business value of AI beyond simple productivity metrics.

A bestselling and award-winning author of High-Impact Content Marketing, Purna has keynoted in 20 countries and been featured in publications including The Drum, Adweek, Search Engine Land, and The Next Web. She has been named Content Marketer of the Year, Search Personality of the Year, and an Adweek Young Influential.

When she's not speaking or advising teams on AI strategy, you'll usually find her gardening, making an ambitious mess in the kitchen, or drinking an unreasonable amount of masala chai.