High-Impact Content Marketing
Autor Purna Virjien Limba Engleză Hardback – 25 iul 2023
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Specificații
ISBN-13: 9781398608450
ISBN-10: 1398608459
Pagini: 352
Dimensiuni: 161 x 240 x 23 mm
Greutate: 0.69 kg
Editura: Kogan Page
ISBN-10: 1398608459
Pagini: 352
Dimensiuni: 161 x 240 x 23 mm
Greutate: 0.69 kg
Editura: Kogan Page
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Cuprins
Section - Section 1: Evolve or Perish with the Status Quo Chapter - 01: Why it's time to reinvent and future-proof your approach to content marketing Chapter - 02: The must-haves for long-term content marketing success Chapter - 03: Needs analysis: How you'll build a strong foundation Section - Section 2: Build the Right Foundation for High Impact Chapter - 04: The GIFTED way to figure out internal needs Chapter - 05: How to conduct a powerful, conversion-driving customer needs analysis Chapter - 06: Decode the competitive landscape with a competitor content audit Section - Section 3: Design a High-Impact Strategy Chapter - 07: High-impact strategy and measurement planning Chapter - 08: High-impact brainstorming: How the best ideas are born Chapter - 09: Mine, combine, refine: Simple strategies to optimize your brainstorming Section - Section 4: Create and Distribute the High-Impact Way Chapter - 10: Make inclusion the default Chapter - 11: Time-proven copywriting strategies to keep people reading on and on Chapter - 12: Build with distribution in mind: Less effort. More impact.