CONTENTS: Introduction Methods and Materials Procedures and Discussion Standardizing Liquid Fish Fertilizer Trace Element Content of Liquid Fish Summary of Costs Involved in Production of Liquid Fish Marketing Liquid Fish Fertilizer Farmers' Fertilizer Needs Professional Growers Home Uses of Fertilizers Marketing Strategies for Fish Processors Producing Liquid Fish Promotional Activities Targeting to Sub-markets Marketing Costs Sales Potential References Appendix I - Solution to Liquid Fish Standardization Problems Using Simultaneous Equations Appendix II - Fertilizer Retailer Questionnaire Results