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Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Editat de Sumesh Singh Dadwal
en Limba Engleză Hardback – 16 sep 2019
Presents insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. Highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing.
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Specificații

ISBN-13: 9781799801313
ISBN-10: 1799801314
Pagini: 572
Dimensiuni: 221 x 286 x 35 mm
Greutate: 1.68 kg
Editura: Business Science Reference