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Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 de Mary C. McComb

Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941: Studies in American Popular History and Culture

Autor Mary C. McComb
en Limba Engleză Paperback – 10 sep 2012
Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 explores how middle-class college students navigated the rocky terrain of Depression-era culture, job market, dating marketplace, prospective marriage prospects, and college campuses by using expert-penned advice and business ideology to make sense of their situation.
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Specificații

ISBN-13: 9780415648134
ISBN-10: 0415648130
Pagini: 216
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.4 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Studies in American Popular History and Culture

Locul publicării:Oxford, United Kingdom

Cuprins

1. Introduction  2. Why Are We Here? How Do We Sell it? Life on Campus, 1930-1934  3. Ritual, Tradition and Standardization, 1931-1935  4. Rating and Dating, 1935-1940  5. Romanticism and Fatalism: Compassionate Marriage and Its Discontents, 1935-1940.  Conclusion

Notă biografică

Mary C. McComb received her Ph.D. in American Studies from the George Washington University.

Descriere

While many historians have contended that America took a leftward turn during the economically turbulent 1930s, McComb demonstrates that college students adopted the language of the marketplace, the logic of capitalism, and the process of self-commodification to make sense of their situation and to erect social barriers to protect a threatened middle-class status.