A compact, easily accessible and quick guide to the field of graphic design featuring Adrian Frutiger and the New Wave movement.This is a comprehensive introduction not only to the world's most important graphic designers but also to various styles, movements and processes. It particularly concentrates on the ideas and contributions of 50 of the world's most influential graphic designers, and on 10 of the major movements in the field and their place in history. The book includes pieces on the famous Eric Gill, Adrian Frutiger and Alphonse Muchta and covers topics such as Politics and Propaganda in poster art, Futurism, New Wave and the digital age.