Going Up: Proven Strategies for Reaching Higher Levels in Business If you're looking for sugar-coated motivational speeches, you won't find it here. The authors of Going Up give you the same "in-the-trenches" insight on business success that they have implemented with some of the most successful and recognizable corporations, entrepreneurs and celebrities in the world. If you are an entrepreneur, business executive, or a sales and marketing professional, you will find dozens of practical "how to" tips and strategies for building your business in today's competitive marketplaces. Here's what you will find inside: Nido Abdo - How to use direct marketing to quickly grow your business. Shannon Allen - How to use social media to manage your online brand. Archer Atlas - How to quickly and inexpensively generate excellent leads. Nick Cooper - How to successfully do business in China. Aaron Davis - How to distinguish your business with Cause Marketing. Scott Dudley - How to get your email marketing to actually produce results. Russ Holder - How to gain control of your customers to grow your business. Matthew Lee - How to stop making excuses and get real results now Alex Navas - How to use Audience Attraction to gain more clients with less effort. Sam Page - How to use Marketing Psychology to improve your marketing results. Niki Papazoglakis - How to effectively sell to the public sector. LaShonda Steele Allen - How working mothers can achieve success at business and at home. Julie Trotter Clark - How to make your branding stand out in a crowd. Jennifer Villarreal - How to develop a renewed spirit for sales. Steve Werner - Seven simple strategies for success at business and life. Register to win free prizes at www.GoingUpBook.com."